A network of joy, 20 years in the making

When we opened Degree Gastrobar back in 2003, In Da Club by 50 Cent was “gracing” the local radio stations as we hustled to create one of Auckland’s most cherished bars and restaurants. We learned that we weren’t just in the business of running bars, but connecting the hearts of Aucklanders to bring joy.

In the spirit of bringing people together, we honed our craft over the years and spread it across 20 locations in a concoction made of one part familiar, one part fresh. Today, Aucklanders have more options than ever to connect with each other - we call it Joylab.

Our People
Our People
Joylab Business Profile

Businesses that reap rewards

Joylab is the brainchild of John Hellebrekers and Gavin Cowell - two experienced joymakers who ran their own iconic gastrobars, but came together over a simple idea. Working in hospitality since the age of 15, John found an approach that worked wonders - a pure desire to make people happy, while taking care of his own.

Backed by the taps, capital and know-how of DB breweries, Joylab’s 20 locations are now unified by the same principles and a single new card - the Joylab Rewards Club.


“Taking someone from employee to business leader is the best part of the job; changing people’s lives”

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