
A network of joy, 15 years in the making
When we opened Degree Gastrobar back in 2003, In Da Club by 50 Cent was “gracing” the local radio stations as we hustled to create one of Auckland’s most cherished bars and restaurants. We learned that we weren’t just in the business of running bars, but connecting the hearts of Aucklanders to bring joy.
In the spirit of bringing people together, we honed our craft over the years and spread it across 20+ locations in a concoction made of one part familiar, one part fresh. Today, Aucklanders have more options than ever to connect with each other - we call it Joylab.

Businesses that reap rewards
Joylab is the brainchild of John Hellebrekers and Gavin Cowell - two experienced joymakers who ran their own iconic gastrobars, but came together over a simple idea. Working in hospitality since the age of 15, John found an approach that worked wonders - a pure desire to make people happy, while taking care of his own.
Backed by the taps, capital and know-how of DB breweries, Joylab’s 20+ locations are now unified by the same principles and a single new card - the Joylab Rewards Club.
“Taking someone from employee to business leader is the best part of the job; changing people’s lives”
Join the team that brings joy to Auckland’s neighbourhoods

John has been working in hospitality since 15 years of age, learning the ropes anyway he could to step up his game. Fast forward a few years (cough, decades, cough), and John has led countless teams, establishments and companies toward a single common ground - the desire to make people happy. Never one to shy away from a hard day’s work, John has been recognized by Hospitality New Zealand in the Hall of Fame, and even advises them on the board (no, he didn’t advise them to put him on the Hall of Fame…)
John gets the biggest kicks from seeing his people grow (a.k.a ‘grow the good’), both professionally and personally - especially over the past 10 years as managing director of Joylab (formerly Barworks). He’s a true embodiment of ‘people person’ in the office and out, electing to chose spare time with close family and friends at the beach and sipping on a good Scottish whisky when the time calls for it.

Andy is an experienced joymaker, smooth operator, and all round top bloke. His background started with an LLB/BCom from Auckland University before spending some time in France soaking up the European culture and picking up a few tips and tricks along the way. Since then, he’s been back in New Zealand where he has spent the past 10 years bringing joy to our business, both on the floor and as a board member. Andy loves the thrill of overcoming a good challenge, so he leans into them with full force and a desire to succeed. Being a family man, he’s a little bit of everything to everyone - including his taste buds, which will happily sip on any beverage so long as it’s shared among the people he loves.

Lara comes from 18 years in the hospitality trade, which started as a glass collector in her hometown of Brighton, UK. Within 2 years, she worked her way up to become a General Manager, followed by Regional Manager in short order. Lara has helped head up establishments that rake in over $40,000 a day in trade, so she’s no stranger to running a tight ship. In fact, hitting targets is what drives her - each one a challenge she is more than keen to set straight.
Lara finds joy in sharing a beverage with her closest mates, more often than not a Boulevardier (similar to a Negroni, but with a more intriguing result). If she could, she’d have a drink with Karren Brady - the famous entrepreneur who proves that it doesn’t matter where you start, if you can determine where you end up.

Jamie comes from a spirited background in the UK working for some of the best bar and nightclub operators across London. After taking the leap to Kiwi soil, Jamie continued his craft which saw him selected onto the Hospitality New Zealand Auckland branch, appointed as Chairman of Asquith Institute of Studies Advisory, and joining the Joylab team. Jamie has also served on the board for the past few years.
Jamie is a fond mentor and family man who cares about the people around him; a notion dating back to his firefighting days (in fact, he was the youngest firefighter in Great Britain at the time). He is a firm believer a cold beer is best served when at the rugby club alongside close family and friends.

Cynthia comes highly recommended from the rest of the entire world. After graduating with Honours in a Bachelor of Science in Business, Cynthia put her head down to become a certified public accountant. She then worked in senior finance positions across the US, Europe, Asia and the Middle East before making her way to little old New Zealand.
Cynthia enjoys working at larger organisations, simplifying complex processes and bringing the team along for the smooth ride. At home, you can find her sipping a margarita and seeing to her edible garden - ideally in tandem. If she could, she’d raise a glass with Oprah Winfrey - someone who has overcome countless barriers to become one of the most influential people in the world.

In 1982, Gavin poured his first beer as a bartender. It may have been in Australia, but it still counts. He picked it up like a champ, and before he knew it he was the General Manager of a hotel in Tasmania which boasted luxury accommodation, a 120 seat restaurant, cocktail bar, nightclub and drive through bottleshop. With heavy experience in tow, Gavin moved to Auckland where he teed up with John Hellebrekers (our managing director) to set up the local gem, Basalt, and the beginnings of what is now Joylab, of which Gavin is a proud board member.
Gavin is partial to a hearty smile, and he finds the most joy in seeing them between staff and customers alike. Surprisingly, he also likes smiling outside of work - especially in warmer climates and among family.

Matt “Candyman” Candy comes from humble roots in Rotorua, where he started a trainee management programme with the Tourist Hotel Corp of NZ. Since then, Matt has worked in an impressive range of industries from airports to schools, construction, horse racing and farming - but he came back to his roots in hospitality and hasn’t looked back (actually, he looked back at farming and now he lives on one with his wife and two children).
After project managing catering services for both U2 and Eminem, each hosting thousands of guests, Matt found his way to Joylab where he literally brought his experience to the table - something he’s happy to share with colleagues, suppliers and partners alike. When he’s not at the office, he can be found juggling his farm animals, sipping an oily chardonnay or enjoying a good botanical gin.

Frances is Daniel Vettori’s sister-in-law. Now that’s out of the way, there’s more to the story. Coming from a background that includes graphic design, interior design and marketing; Frances has helped build and design more than 15 top establishments over 10 years. With an impressive range of skills under her belt, you won’t be surprised to find her hanging paintings, perfecting the plants, then popping back to the office to work on business strategy and new business pitches.
Frances enjoys a good glass of red with her husband at their favourite spot in Whangamata, or even better - Florence, Italy. She loves her family more than anything, and will frequently bombard the family group chat with said love. If she could have a drink with anyone, she’d clink glasses with Michelle Obama - because “behind every great man there’s an even better woman!”

Trained by City and Guilds of London, Tony brings exceptional cooking to the table at Joylab. After working across hotels, restaurants, wineries, events and consulting positions across the world, he brought his experience to New Zealand where he spent 5 years owning a restaurant in Hawkes Bay, being recognized as a finalist by Cervena Plates for ‘Best Service’.
Out of the kitchen, Tony is a keen timber fan. Not Justin Timberlake, but the stuff you’ll find at Mitre 10. The history and versatility of timber has led Tony to a love of buildings, furnishings and boat renovations. Similar to the world of wood, Tony is partial to a good Gin which also versatile for any occasion.

Jamie comes from over 20 years in hospitality, ten of which were spent running bars in England before moving to New Zealand and starting up with Joylab. Soon after, he was appointed as general manager and is now part owner and operator of Moretons.
Jamie is always on the hunt for developing new, transferable skills that can be used in and out of the workplace with his staff. We’re not sure if fishing is that transferable, but it’s something he likes to do in his spare time. He’s also keen on a cold beer, which he prefers to share with his partner rather than his seven brothers and sisters - it’s just easier (and his partner is a barrel of laughs).

Dave boasts over 20 years of experience in hospitality, joining the Joylab team after spending 10 of those with our joint venture partner, DB Breweries. Since then, he’s become a shareholder and helped open several establishments including Garrison, Mama Loco, and Birdie’s. Not a bad effort, so far.
Dave, like many other leaders at Joylab, loves to see his staff grow and better themselves, especially when that growth comes as a positive surprise. Outside of Joylab, Dave is a keen angler and family man. He’s also partial to a classic Appletons and soda with a slice of fresh lime, which he’d share with Bill Clinton to share stories about improving life for others - even if he isn’t perfect (like Dave is).

Lance has a vast suite of hospitality knowledge tucked away in his noggin, which grew over the space of 30 years in the industry (his knowledge, not his head). From handyman services through to fine dining and directing, he’s a true lance-of-all-trades; but his favourite part is watching the people around him grow and succeed. He believes in his work and his people, opting to become a shareholder of Joylab to have a greater input in the business.
Lance is feeling top-notch when he’s with his friends and whanau, especially if he can wrap his chops around a couple of beers. If that picture could get any better, he’d introduce Bob Marley due to his legendary inspiration.

Mark’s hospitality journey started after studying business, where he worked his way up from dishie to catering for corporates at the 2002-2003 America’s Cup. Mark then took off to Edinburgh and London to open and run his own bars, which were so good that they got snapped up by Fullers. After moving back to New Zealand with his now wife, he found his way into Joylab circles, eventually leading to owning a stake in Sweat Shop - which he proudly claims is the best night out in Auckland on a Friday.
Mark can’t get enough of people smiling, both at work and at home. His own smile can be seen stretching far and wide over a good stout (brewed in-house at Sweat Shop), which can only be beaten should it be had in front of a Foo Fighters concert.

Claire grew up in Edinburgh, Scotland and has worked in hospitality since the age of 18. After moving to NZ in 2007, she helped run some of Wellington’s most iconic bars before moving up to the big smoke. In fact, Claire used to compete internationally in cocktail competitions - even taking the number one spot in Scotland and number 2 in the world! One of her prizes was a trip to Queenstown, where she fell in love with the country and people; which brings her to us today.
Her experience back home was already strong, and now she brings her local twist on hospitality management to the welcoming team at Goode Brothers, New Lynn. Claire loves the flow during a busy shift, where all of the energy is just right for a happy crowd. She loves a good coffee, a good book, and a good game of squash. If she could, she’d have a drink with her grandparents who sadly passed away when she was 18 - but they were her favourite people in the world.

Mike hails from London, UK where he spent 14 years learning the hopes of hospitality. Apparently he’s also a miracle worker, taking a failing business and turning it around within 1 year to be hugely successful. Like that turnaround, he loves to see staff starting off and working their way up to become confident people, both in and outside of work.
Mike is a fan of the world at large, hoping to see as much of it as possible - and if he can’t, he wouldn’t mind catching up with Neil DeGrasse Tyson to help him learn about the rest. If you can get a smooth 20 year Tawny Port in front of Mike, he might just be willing to admit that he’s a keen Downtown Abbey fan, but you didn’t read it here.

Jordan’s BA/BCom from the University of Auckland started him down a path of hospitality management; working his way up from kitchen-hand to general manager within 10 years. His experience even saw him run pop-up establishments from sunrise to sunset, single-handedly running the show to impress curious passersby - and impressing Joylab in the process; where he took on the role as Business Leader at Goode Brothers, New Lynn before jumping into our Viaduct hotspot, The Lula Inn.
Jordan’s favourite part of his role of Business Leader is seeing his team work closely together, as if a family. His love for tight-knit people follows him home, where he’s always keen to spend time with mates over a couple of drinks. He’s also keen on coffee, swearing by it for his daily routines - routines he’d gladly leave behind for the day if he could spend it with Robin Williams for a drink and a laugh.

Coming from a background as general manager at several iconic Auckland bars, Steve set his sights a little higher when he set up shop with Joylab. Steve kicked off in true form, helping Sale St (now Sweat Shop) win best redeveloped bar and best music entertainment value. Today, he’s proud to be a shareholder of The Elephant Wrestler and Regatta.
When he’s not pulling strings at his establishments, Steve can be seen at the baseball field either coaching or playing. If not, he’s probably hanging with the family and cracking jokes to his two awesome kids. If he could, he’d sink a Mount Gay rum with a squeeze of fresh lime with JFK; eager to see what could have been in a world with his continued visionary leadership.

John made strides in hospitality after working his way up the Skytower (literally), from bartender to manager. With his diploma in Hospitality Management in hand, he then took to the seas, where he managed food, beverages and bars on various cruise lines. John’s skills reaped rewards, with a creative streak that saw new wine pairings increase wine sales over 25% (among other achievements).
John is now heading up one of Joylab’s newest establishments, The Gipsy Moth - where his creative prowess will bring a splash of fresh air to the Auckland Airport. John’s affinity for people works wonders, among staff, friends and family alike. He’s partial to an old-fashioned, which he would share among close friends because “you can laugh with them, admit your sins and be fully yourself without any act”. Wise words.

Sarah-Lee has been a winner since birth. Literally - she won a baby contest. She continued that notion through her life, winning sales rep of the year for Red Bull before moving on to become the general manager at several Auckland bars, and now shareholder of The Flying Moa.
Sarah-Lee is a keen social butterfly, darting between staff and customers with her smile dialed in. She also knows Japanese and enjoys learning other languages, which explains her love for travel. Sarah-Lee loves an Earl Grey Martini, and if that isn’t fancy enough she’d like to share one with the Queen of England because she thinks she would be a good laugh.

After starting a small weekend job in a bar, Andy's love for the hospitality industry flourished, and he went on to open and own Coyote Street Bar in Tauranga for four years. A return to Auckland saw Andy working with hospitality industry stalwarts for another 8 years before bringing his rich experience to Joylab at Regatta.
Raised on a dairy farm, you wouldn't expect Andy to have grown up as a free diver, scuba diver and fisherman, but his whole family shared a love for New Zealand’s coastline and every spare weekend was spent in or on the water, which is why Regatta’s seafood themes fit Andy perfectly. Although a keen mixologist, Andy loves a good champagne - the endless pursuit of perfection is too good a ride to pass; unless the opportunity to have a beer with Richard Branson came up.

Scott opened his first restaurant in Queenstown at the age of 24, then moved on to run bars and restaurants across the world in Australia, Spain and the UK. After successfully clocking the planet, Scott returned to New Zealand where he became a shareholder and helped launch The Postman’s Leg, now a local favourite on the North Shore of Auckland.
Scott loves to see a good transformation, but unlike slapping a wig on in Extreme Makeover he prefers to see people’s confidence soar as they work their way through the rewards of hospitality. Scott also loves his family, and takes quickly to anyone with a quirky sense of humour, which also explains why he’s a Dudley Moore fan. Scott is an avid Tiger beer drinker, and reckons it tastes just as good out of a bottle or can as it does fresh out of the tap.

Adam’s story in hospitality started at Degree Gastrobar, where he worked as a glassie before working his way up to bar supervisor, followed by several senior roles at various Auckland bars and nightclubs. After that, Adam set up a consultation and barista training business in Taupo, winning local awards for best new business in 2014. Since then, he’s brought his smarts to Joylab, where he leads the front at Franc’s alongside his beloved team.
Adam clearly enjoys the teaching and training of others, and isn’t against having a laugh with the team when the time is right. He follows a similar mindset at home, spending time with family and a good Negroni - a hallmark drink from his bartending years. If you catch him in the moment, you may find him reminiscing about the time he met Queen Elizabeth II and shook her hand - not many get to claim a royal handshake.

Clint’s rich background in hospitality has seen him do it all - from flipping burgers to running wedding venues and working at a top 10 fine dining restaurant in Melbourne, Australia. Now he’s proud to call New Zealand home, where he works with Joylab to bring a little spice into Auckland’s day at Mama Loco.
His go-to tactic for running a slick operation is unbeatable customer service - something his regulars clearly appreciate, and something his staff learn a lot from. He’s keen on sports and cooking, which means a Sunday arvo at Clint’s place is tough to beat. You’ll catch him sipping on a beer at half time, wishing he could share it with “King” Richie Mccaw.

